Services

Music Publishing
Since we do not come from a long line of publishers that witnessed the age when a publishing contract was (or so we heard) one page long, small letters, 50/50 split, life of copyright, we had to define to ourselves what we consider it to be, based on our knowledge from our past experience (Media Marketing, PR)
We reached the following conclusions:
Music Publishing is data management and data mining.
A song is an assembly line that must produce income - if it does not work we are losing money.
We are not in the business of making "a hit". We collect penny to penny for our writers and publishers and only that way we can get real money going their way (and ours).
Those conclusions brought us to develop the following service:
State of the art copyright administration system which is based on the universal codes created by copyright societies.
Highly developed marketing methods (we prefer to call them customer service)
Tracking Systems - registration, income and audio-visual exploitations

Administration
Since we are fairly new to the business we did not have to use or upgrade an old admin system that was built back in the eighties. We developed an updated, flexible and user-friendly system.
Before we developed the system we studied the flow of information that led to proper registration of a copyright in our society. The sources of information, its quality and the way that it is finally being used to produce accurate payment in the minimum time possible.
The guidelines of our system are:
It has to talk to our society (ACUM).
It must be able to produce output so other publishers can access the statement information. We are able to export it to counter-point readable files, DOS, Windows or AS-400.
It has to have the ability be customized to the needs of our clients in an easy, effort-less way.
The result was:
ACUM's system is built under the rules made by CISAC the organization of all copyright societies. Since we built our system to interface theirs the result was a system that can talk to any society worldwide.
For example
Our client code is the CAE/IPI which is used worldwide by all the societies.
Our song codes are similar to the ones in ACUM. When the international song code is implemented (ISWC) our song codes will be changed accordingly.
Our Cue-Sheet number is the AVI number used by all societies as the definite ID for every cue-sheet.
This is only the beginning. The system is being developed on a day to day basis following the changes in copyright management rules throughout the world.
The system allows easy registration of all active copyrights in our territory and insures accurate collection of money generated from activities in our territory.
To learn more about the abilities of our system please read our income tracking page

Marketing
Since we started as publishers of production music libraries, part of our business is to know what is being produced, when and who is going to produce it.
We created a database of advertising agencies, production companies, TV and Radio stations, directors, offline editors, post production facilities, multi-media companies, cellular operators and more.
We maintain day to day contact with all the people that are involved in the production of any type of product that needs music to come to life.
We offer music supervision services to all our clients.
We issue a monthly electronic newsletter to all our clients that contains information about new products, news about chart developments of songs written by our writers and promotional activities targeted at various products or clients.
Here are some examples of our promotion activity:
A quiz about Annie Lennox to accompany her new album. The quiz was published in our newsletter and the winners received an Annie Lennox album as a prize.
A creation of a label "Croissant Music" to promote our French copyrights. The label was launched with a special promo CD that was delivered to our clients
A creation of a song database on a CD Rom that contains songs divided into categories such as love, fun, hate etc. The CD Rom will enable our clients to choose from over 500 different titles to be used in TV and Radio campaigns, promos etc.
CD samplers containing music to be used in TV productions are being sent to TV producers and music supervisors on a regular basis.
The results our activities can be seen on our portfolio that is being up-dated on a regular basis.

Income Tracking
Registration is not enough. Placing and plugging is not enough. Once registered, placed or plugged we cannot rely on luck to bring the money in.
To this end we have developed many sub systems to insure payments:
A monthly report that cross-references registrations that were sent to ACUM with the registrations made by them.
A report that can verify payments of cue sheets that we sent to ACUM. The report includes only programming that were actually used and paid for by the broadcasters.
An analyzing tool of suspense files (UP files) to find unallocated income.
An analyzing tool to find programming that was used in Israel that do not have cue sheets and have titles under our control (FLICS file analyzer).
Our income tracking ability is far more advanced than what is stated here and can be applied in other territories other than Israel. For more information please look at our Other Services page.

Gold Maiming
A service aimed at publishers that would like to increase their income by using our state of the art system to find money in the suspense files of their society or societies.
This service is based on a flexible payment program based on results.

Audio Visual Property Center
The ultimate way for a publisher to get paid for music used in films and TV. The service is about creating a database that gives the publisher the ability to track income from all over the world!

To learn more about the services please contact Ran Geffen

Music Cooperation - MMG and the Muzik School of Creation and Production sign a wide range cooperation agreement.
MMG and Muzik have announced the creation of the "Music Business" program which will be led by professionals from the local music industry.
Muzik is an independent school for music creation and production whose mission is to train, develop, and promote original, creative, and innovative artists, producers, and professionals for careers in the Israeli and international music industry.
"It was high time for us to include a music business as a part of our mission", says Ronen Heruti, General Manager of the school, "our aim is to show our students how they can convert their talent and passion for music into hard cash using future proof methods".
"Making money from music is a great thing to do", says Ran Geffen, "sharing this with new players in the industry is imperative to the growth of the music publishers role in our industry".
The cooperation also includes a co-publishing agreement for the works created by the students and a vast use of MMG's copyrights in projects created by the school.